- Include a statement on your vision for your company at the beginning of the document. This sets the tone for what is to follow.

- State exactly what it is that you are trying to achieve with your business. What is your Businesses Reason for Existence?- Put this vision in terms of the problems that you solve for your clients. Always think in terms of your clients perspective because at the end of the day that is the only perspective that is really important to your businesses success.

-Identify the key Goals that your business needs to achieve to be successful. Define how you will know when you have reached the goals by associating a measurable rage of values with the goal i.e. Key Indicators- Put a Specific Date on when each of goals will be achieved and Regularly Measure your progress towards reaching them.

Some examples of business goals include:

Financial Profitability Figures Company Growth Market Acceptance and Penetration Customer Satisfaction. New Product InnovationWhat do you do with your Strategic Plan when you have finished it?- Treat your Strategic Plan as a work in progress, business environments change rapidly, be prepared to alter your direction in response to customer, operational and competitive changes.

- Make sure you schedule a regular review and updating of the Strategic Plan. Even if your goals remain the same, regular review will commit the plan to your subconscious ensuring that you are always moving towards your goals.